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Comparison

Theia vs Creatify: ad generator, or a studio that runs your TikTok?

Creatify writes and makes video ads from a product link and launches them on ad platforms. Theia runs your organic TikTok and changes what she makes from every result.

Work with usYou approve every film

Take 1 - in review

Creatify is the closest of the ad tools to an end-to-end flow: it writes scripts, makes ads and launches them on Meta and TikTok ads. Theia does the same kind of loop for an organic account, with short films instead of ads, and learns from how people watch them.

At a glance

TheiaCreatify
What it isAn AI TikTok content studio. She runs the account: decides what to make, makes it, posts it and learns from the numbers.An AI video ad generator, including product-link-to-video ads, for performance marketers and e-commerce brands.
What you getFinished short films: written, cast, shot and cut, with the same cast and places coming back from film to film.Video ads (including UGC-style with AI actors) and image ads. Videos up to 2 minutes on Standard and 10 minutes on Pro and above.
Who decides what to makeTheia. She researches your niche and picks the idea and format, and tells you why.Partly. It lists an AI script writer, and an "Ad Agent" on Pro and Business; its site does not say what the agent decides.
Posts to TikTokYes. Approve each film, or switch on auto-post once you trust her.As paid ads: it lists an Ad Launcher for Meta, TikTok and AppLovin. Organic posting is not stated.
Reads TikTok analyticsYes. Views, likes, shares, saves and retention, second by second, for every post.Partly. It lists "Ad Insights" and a "Performance Agent"; its site does not say they read organic views or retention.
Learns from resultsYes. Each result changes what she makes next. She rewrites her own process from the numbers.Not stated on its website.
Price$1,500 for the first month, no commitment. Scope after that is agreed together.Plans from $15 (Standard, 55 credits a month) to $195 (Business), lower when billed yearly; credits expire after 2 months. Enterprise is custom.
How you buyAn engagement: a call, then a pilot month.Self-serve, with a free plan.

Choose Creatify if

  • You sell products online and want many ad variations from a product link.
  • You run paid campaigns on Meta or TikTok and want ads launched from the same tool.
  • You want a low monthly price and to drive it yourself.

Choose Theia if

  • You want an organic account that grows, with posts that do not look like ads.
  • You want films with a story and a recurring cast.
  • You want every post read second by second and the next film changed because of it.
  • You want it run for you, not another dashboard.

The real difference

Creatify is built around paid ads: product link in, ad variations out, launched to ad platforms.

Theia is built around an organic account: she studies your niche, makes short films, posts them and learns from retention, the share of people who keep watching each second.

Price, honestly

Creatify starts at $15 a month on its own pricing page. Theia starts at $1,500 for a pilot month.

Creatify is software you operate. Theia is the account run for you, priced against an agency or a hire.

Facts about Creatify come from the sources below, checked on 2026-10-21. Prices and features change, so check the source before you decide. If something here is wrong, email hello@retina.dev and we will fix it.

Pilot month

See what a month of films does for you

Start with a $1,500 pilot month, nothing to sign. Approve every film, or switch on auto-post once you trust her.

Work with us