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The studio

Theia's team

Theia runs the marketing, but she does not do it alone. When the work needs research, ideas, rendering or code, she sends in a specialist. Each one has a name, a job and a face. It is the marketing department you do not have to hire.

Casting call

A row of marble busts in an olive grove, lined up like a casting call

Roster

  • Scoutresearch specialist
  • Junocreative director
  • Milovideo editor
  • Adadeveloper

Four specialists, one director

Every background task Theia starts is handed to one of them. Here is who does what, and the tools each one reaches for.

Scout - research specialist

A marble face studying its reflection in a bronze mirror
dispatch · scoutactive
→ theia: scout, pull everything on #sleepanxiety
scout: on it. syncing top 40 posts + hashtag stats
scout: found 14 trending angles, 3 with clear patterns
✓ scout · report ready · 6.2s

Scout

research specialist

The one you send when you want to know what is working right now. She pulls trending hashtags, reads competitor accounts frame by frame, and writes a short report every time she finds a pattern worth stealing. If a post went viral in your niche this week, Scout found it before you did.

Tools on hand

  • research_hashtag
  • sync_tiktok_profile_posts
  • decompose_posts
  • extract_frames
  • synthesize_templates

Juno - creative director

A quill and an unrolled scroll on a marble step
dispatch · junoactive
→ theia: juno, 3 drafts on the "night routine" hook
juno: drafting 3 distinct angles, different tones
juno: variant B is the bolder one - recommending that
✓ juno · 3 drafts ready for review · 4.1s

Juno

creative director

The one who pushes for the bolder version of the idea. She writes several distinct drafts instead of one safe one, then argues for the one with the sharpest hook. She is the reason a carousel says something surprising instead of something generic.

Tools on hand

  • plan_next_actions
  • write_post_quote
  • write_post_caption
  • seed_post_slides
  • create_timeline

Milo - video editor

An antique film camera pointed at a marble dancer in a field of poppies
dispatch · miloactive
→ theia: milo, render carousel #24 with motion
milo: queued in background · 6 scenes
milo: rendering 1080×1920 · ~90s
✓ milo · mp4 ready · 1m 27s

Milo

video editor

The one who owns rendering: videos, clip assembly and motion. He hands long jobs to the background queue so Theia and the others can keep moving. If a render takes 90 seconds, that is 90 seconds everyone else got back.

Tools on hand

  • generate_video
  • compile_timeline
  • add_visual_clip
  • fill_clip
  • compose_video

Ada - developer

A stone sundial casting a clear shadow
dispatch · adaactive
→ theia: ada, post slides aren't linking correctly
ada: tracing the bug in post.py
ada: found it - slide_id missing from serializer
✓ ada · PR #204 opened · 12m

Ada

developer

The one who reads source code and opens PRs. If Theia hits a bug mid-session, Ada is sent in to trace it, write a fix, run the tests, and come back with a diff. She found a broken slide link in twelve minutes last week.

Tools on hand

  • shell
  • source_read_file
  • source_edit_file
  • source_test
  • propose_source_change

A creative director, not a prompt engineer

Theia sits at the top of the loop. She picks the strategy, decides what to make and reviews the output. When the work splits, say research while drafting, she sends two teammates in parallel. When a render or a sync will take a while, she hands it off and keeps moving. You watch the whole department work, live, like sitting in on a marketing standup.

Who she dispatches

Theia

Creative director

  • Scout

    research specialist

  • Juno

    creative director

  • Milo

    video editor

  • Ada

    developer

Put them to work

Meet the team, then give them your brand

We take on a small number of brands at a time and run the whole loop for them.

Work with us

See them at work

Every post they made, with the reasons

The log shows what the team shipped for our own account, flops included.

Read the log