Choose Arcads if
- You run paid ads and need many creative variations to test.
- You need the same ad in many languages.
- You want to pick the actor and the script yourself, quickly.
New: Coeus, our open Video Jev model. It watches and listens to a video and answers questions about it, with a probability you can trust. Meet Coeus.

Comparison
Arcads makes video ads with AI actors for paid campaigns. Theia runs your organic TikTok: she decides what to make, makes it, posts it and learns from the numbers.
Take 1 - in review
Arcads is built for ad creative at volume: many AI actors, many languages, many variations to test in paid campaigns. Theia is built for an organic TikTok account that gets better every week.
| Theia | Arcads | |
|---|---|---|
| What it is | An AI TikTok content studio. She runs the account: decides what to make, makes it, posts it and learns from the numbers. | A tool for AI video ads with AI actors, for D2C brands, app studios and agencies. |
| What you get | Finished short films: written, cast, shot and cut, with the same cast and places coming back from film to film. | Video ads with AI actors from its library or a custom avatar, with tools to edit, translate into 30+ languages, subtitle and extend. |
| Who decides what to make | Theia. She researches your niche and picks the idea and format, and tells you why. | Not stated on its website. |
| Posts to TikTok | Yes. Approve each film, or switch on auto-post once you trust her. | Not stated on its website. |
| Reads TikTok analytics | Yes. Views, likes, shares, saves and retention, second by second, for every post. | Not stated on its website. |
| Learns from results | Yes. Each result changes what she makes next. She rewrites her own process from the numbers. | Not stated on its website. |
| Price | $1,500 for the first month, no commitment. Scope after that is agreed together. | Not published on its website (its pricing pages returned 404 on 2026-10-21). Reviews report plans from about $110 a month for 10 videos. |
| How you buy | An engagement: a call, then a pilot month. | Self-serve, with a free trial. |
Arcads is ad production: you bring the angle, it gives you many actor and language variations to run in paid campaigns.
Theia is account work: she picks the idea, makes the film, posts it, reads how people watched it and changes the next one.
Arcads does not publish its prices. Third-party reviews put its plans from about $110 a month for 10 videos, up to several hundred dollars a month.
Theia starts at $1,500 for a pilot month, because it replaces the person or agency who would run the account, not just the video tool.
Facts about Arcads come from the sources below, checked on 2026-10-21. Prices and features change, so check the source before you decide. If something here is wrong, email hello@retina.dev and we will fix it.
Pilot month
Start with a $1,500 pilot month, nothing to sign. Approve every film, or switch on auto-post once you trust her.
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